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Marketing Strategy for Successful Websites
Blue Halo Creative follows a distinct process
for developing successful web sites. It serves
as a guideline for planning a course of action,
but since it's flexible, it may be adjusted according
to your business needs.
R&D: Research & Discovery
We sit down with you, review your mission statement
or business plan and gather information that will
help tailor your goals to fit your industry and
business. We find that this helps to keep the
project on track, and is the impetus to the creative
brainstorming process that follows. Once goals
are established, we'll use this criteria to develop
a project strategy and return to this throughout
the execution of the design to use as a benchmark.
Building the Foundation
Next, we develop a site map or a navigable table
of contents - we narrow down the hierarchy of
information, highlight essential elements,and
review how these pieces will interact with one
another, and be perceived by the user. This leads
into the development of the look and feel of the
site, at which point we provide various sample
previews that are used as a starting point. Remember
those goals? We review them to ensure we're on
track, and through a process of analysis and revision,
we refine the design until you are completely
satisfied.
Getting Down to Business
Once the site layout has been finalized, we graduate
to an online functional draft version of your
website. Images are tweaked and optimized for
online viewing, graphical elements are created.
Then site coding and optimization for search engines
gets under way. Content is finessed, text formatted,
all elements are brought together, and voila!
Try to Break It
But we're not done yet. Now we try to beat up
our creation - gently, but with a big stick. The
site is then tested both offline and online in
private (see client login). This testing takes
place on multiple operating systems and software
platforms to ensure the greatest possible cross
platform consistency. Once the site works smoothly,
we configure hosting of your site and unleash
it upon the world.
Stick With
Us
The final stage is that of management, including
maintenance and online marketing services. We
also are available to provide advice
on how to integrate your new online tool with
other communication tools. But it doesn't
end here.... We offer an array of services, including
creative graphic design, digital photography &
retouching, search engine submission, forums,
e-newsletters & e-vites, flash animation and
banner ads.
Contact BHC for a free, no obligation estimate.
We're always happy to help!
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